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In This Issue
+ How-To: Apply Lifetime Value Targeting to Reach Customers Online
+ Survey Says: Do Consumers Trust Online Reviews?
+ PRO Favorite Take 10: Five Secrets of Successful Mobile App Landing Pages
+ Infographic: Social Media and the MTV Video Music Awards
+ Video: How to Get Your Apps Ready for iOS7
+ My View: The Mom Market Is Tougher Than You Think
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How-To Apply Lifetime Value Targeting to Reach Customers Online
By Russell Glass
Historically, personalized targeting has been done via direct mail, sending offers to segmented lists, targeted at personas. So how can you achieve the same level of segmentation and targeting in the digital world? Read More
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Video Mobile Minute [Video]: How to Get Your Apps Ready for iOS7
By Rene Cacheaux
Apple's ushering in a design overhaul, and it's expected to get adopted fast. What should marketers know about iOS 7? Here are the basics. Read More
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PRO PRO Favorite Take 10: Five Secrets of Successful Mobile App Landing Pages
Maximizing engagement in the mobile app space is paramount to your success as a brand. In just 10 minutes, you'll learn five tips to apply to your mobile app right away to help you engage with your customers and make your app successful! Read More
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Survey Says
Do Consumers Trust Online Reviews?
By Ayaz Nanji
A quarter of consumers think the information presented on online rating sites is unfair: 16% say it is overly negative and 9% say it is overly positive, according to a recent report. Read More
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Quick Take
Social Media and the MTV Video Music Awards [Infographic]
By Verónica Maria Jarski
About 9 million MTV Video Music Awards social mentions were made on the day of the event. So, which artists were folks talking about most? And did those artists win VMAs? Read More
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My View The Mom Market Is Tougher Than You Think
Andrea Barrett
Contrary to popular belief, moms are a tough consumer group. Here are some reasons why marketers must work for moms' attention. Read More
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